Ask yourself: what do people who are going to benefit from
purchasing your goods and service going to need to know in
order for them to make the decision to allocate their resources,
so they can experience your products, going to need to know
in order for them to become motivated enough to go out and
get what you told them they should have?
The answer is: Do they respect it yet?
and online banners should
be considered if your goods
and services can be ordered
online and delivered, or if
they are sold in retail stores
that the publication's readers
can easily shop at.