Balloons are used as set components for some television spots.
Usually they can get people to look at signs in front of your store,
and they stand out enough for people to read your sign when
almost every other sign in the neighborhood is old and ignored.

Some even use balloons to remind customers that a particular
color is on sale that specific day of the week.

Others use balloons to keep children entertained, allowing
their parents to focus on shopping.

They are worth having around for random creative shop keeping.

There are so many uses for
balloons that they really are
undeniably cool, depending
on how creative and wise you
are about using them for
your specific store's needs.