Video is the best way for potential customers to really learn
about new and unique products.

Show your audience everything they need to see and know about;
especially if the average person doesn't usually have the opportunity
to see it being installed or used.

New technologies that are incorporated into finished structures
are a perfect example: you retail location or trade show booth is
obviously a finished structure and customers are more likely to be
satisfied enough to purchase the product after they actually see
the product while it is being installed; just like it is going to be
when it is interrupting the average day at their home or office.

There are a lot of products that
exist that are extremely unique
and so complicated that the
average salesman, brochure,
and low tech website can't
actually give consumers a
proper understanding about.